Whenever we are motivated to pursue a fitness goal, there is always a tendency to focus on the future and the accomplishment of our objectives.
While there is absolutely nothing wrong with this outlook, the history of fitness its evolution through the ages offers a fascinating insight into one of the world’s longest-standing industries. The evolution of modern fitness classes is one of the most interesting fields of study, with these phenomenons having diversified rapidly since the turn of the century.
In this post, we will chart this evolution and ask how one of the best fitness classes in Harrogate, TG Fitness, emerged from the fitness trends of the past.
The Beginning and the Middle: Prior Trends in Fitness Classes
Interestingly, the notion of using organised activities and regimes to build fitness can be traced back to 2500 to 200 B.C, when the Ancient Greeks leveraged rudimentary means to develop physical strength. This was the primary objective of fitness regimes during this time, as men in particular looked to build raw strength and muscle. Fitness sessions at this time could hardly be described classes, of course, but they did lay the basic foundations for the type of organised activities that are accessible today.
Without doubt, the lifting of rudimentary weights and similar activities inspired the evolution of the modern fitness industry, which is best embodied by the emergence of body building during the 1970s. It was at this time that the iconic Mr. Olympia competitions were first held, as internationally renowned body builders such as Arnold Schwarzenegger took contemporary fitness to the masses. As a result, gyms quickly equipped themselves with heavy lifting free weights and machines, creating a hardcore workout environment that remains popular to this day.
A decade later, the most popular gyms started to consider ways of capitalising on the huge swathes of people that frequented their outlets on a regular basis. At the same time, Jane Fonda initiated the immersive aerobics craze, which empowered fitness enthusiasts (and especially women) to participate in organised classes that were led by instructors. This not only afforded gyms an opportunity to optimise the value of their customers, but it also enabled them to reach to a largely female consumer base.
The Modern Day, and the Rise of Volume-based Business Models
The popularity of organised fitness classes encouraged gyms to invest heavily in this service, as they began to employ a larger number of instructors and develop brand new activities. This type of volume-based business model began in the U.S. and soon swept across the globe, while it also had a wider-reaching impact in the industry as a whole. More specifically, gyms began to invest in mass-produced cardio equipment such as treadmills and cross trainers, to be used both as part of interactive classes and stand-alone workout sessions.
This trend has continued to this day, with modern gyms now capable of delivering a huge diversity of fitness classes that help customers to achieve a number of alternative fitness goals. From weight loss to body-building and toning, modern gyms have evolved rapidly to ensure their relevance while also boosting their client base considerably.